Why Web Development Institute?

Web Development Institute is the premier institute in Delhi-NCR offering wide range of web design and web development courses. All our courses are designed by experts and in consultation with students from the advanced regions of the web world.

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Our Web Development Faculty

Our Web Development Courses are known for its professional excellence. Our highly qualified & experienced faculty offers intensified practical training to the students in the field of web development. They also render free career counseling.

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Contact Web Development Institute

Want to talk to our career advisor!! Feel free to contact on any of the following numbers:

Ring us at:   +91 9911-78-23-50
                      + 91 9811-81-81-22

Blogs feeds from admec

Industrial Based Training in Delhi at ADMEC Multimedia Institute Magnifies the Efficiency of Students

Blogs feeds from admec - Tue, 02/14/2017 - 04:31

A vital period in each student’s life is to choose the right course in IT area. Before starting a job, it is advisable to have an industrial training in Delhi, which makes any individual get a working exposure of an industry, implementing the concepts and techniques, learning new things with a more profound view. Industrial training helps an individual to build up the expertise and expertness they require in their area of interest.

Benefits of Industrial Training

  • Industrial training is mandatory to bridge the gap in the theoretical knowledge and implementation of the concepts the industry.
  • It provides a platform for students to implement concepts acquired in the classroom in the assigned project.
  • It will help the students to develop skills and competencies they require to become employable.
  • It also makes them work on live projects using latest technologies used in the industry.
  • This sort of training gives the business information as well as offers position openings.

Industrial Training from ADMEC Multimedia Institute

ADMEC Multimedia Institute is offering 3 months, 6 months and 1 year Industrial Training to interested students. It will make students work on live projects to enhance their skills. It will also enhance the presentation skills. Industrial training will transform the student to employee. It will also help students in getting their dream jobs.

  • It also guides the students to connect with what they are doing in the college and what is there in the industry.
  • The training makes sure to cover each one of those viewpoints which they miss among their graduation/post-graduation educational programs.
  • At the end of the training, they will get a completion /experience certificate.

Industrial Training for various courses:

ADMEC provides all kinds of industrial training for the below-mentioned technologies:

  • Web Design
  • Web Development
  • Graphic Design
  • Multimedia
  • Post Production
  • Video Editing
  • Motion Graphics
  • 3D Animation
  • Fine Art, Sketching, Drawing
  • Digital Marketing (SEO+SMO+PPC)
  • AutoCAD
  • Architecture Designing
  • Interior Designing
  • C, C++, Java

Who all can avail this training?

  • Any individual who is interested in working on a live project training can avail this training.
  • Students of BCA, MCA, B.Tech, M.Tech and other IT related degrees looking for an internship program to have an industry experience.

ADMEC Multimedia Institute’s Industrial Training program offers an extensive platform for students to learn new technologies while working on Live projects and to expand knowledge about the subjects. Practical exposure on the live projects enhances the resume and helps in developing projects for the course pursued. These training will serve as a launching pad for the students by providing practical experience, domain knowledge along with professional ethics needed to enter the corporate world or industry. So, to guarantee the profession in a particular field every student must join Industrial Training for having a certifiable experience.

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Most Important Tips to Improve Your Landscape Photography for Professional Output

Blogs feeds from admec - Mon, 02/06/2017 - 06:28

Landscapes may be a popular subject among photographers, but it takes a lot of professional skills, endurance, and a particular frame of mind to capture imagery that will really stir the viewers’ emotions and minds.

Do you want to learn the art of taking better landscape photos? Do you wish to take your landscape photography to the next level? If your answer is yes, then you should find this blog helpful.

You can improve your landscape photos with the following tips:

1. Pick one- Sky or Land

Example: Beautiful capture of Sunset.

Keep in mind that use of both land and sky will support each other to generate a highly desirable photo. Prioritize the stronger one. For example, during the sunset, the sky will be more alluring as compared to land.

Always follow the thumb rule, the part which needs to be emphasized can be put in two-thirds of the frame. Art is all about your personal preference and experience.

2. Find a focal point and focus on it

Example: Lighthouse is the focal point.

Focal point the point where the viewer's eyes to fall when they first see the landscape photograph. It could be any object in the frame.

Focal point is not essentially the point of interest (POI), but POI can be the focal point. Focal point can be an initial point for exploring the POI.

3. Foreground is equally important

Example: Soothing foreground capture.

While many photographers focus on choosing the best background for their landscape photography, they tend to ignore the foreground. It should not be ignored and used as a focal point in several cases. Any object like rocks, trees or a person can be used as the foreground.

4. Use of Tripod

Example: Use of tripod

The main use of Tripod is to prevent the camera from shaking while using it. Most of the professional photographers recommend using it. It can be heavy in carrying, but its function is very important to be left behind.

5. Use of Depth of Field

Example: Perfect Representation of Depth of Field

This is a very important yet complex topic. Even a basic understanding of DOF will help in taking better photographs.

  • DOF is represented on most cameras as f/## (digits).

  • A smaller DOF (lower aperture numbers) means only the focused area you focus will be sharp.

  • A larger DOF (higher aperture numbers) means everything starting from the foreground to the background will be focussed.

For example in the below example if we select first value, then only a particular area will focus whereas selecting the last value will focus on the entire scene.

  • f/4 (Only that focal plane will be in focus)
  • f/5.6
  • f/8
  • f/11
  • f/13
  • f/16
  • f/18
  • f/20
  • f/22 (Entire scene will be in focus and sharp)

Note: Some camera lenses will provide lower and higher DOF options, as well as more granular options. Also, note that DOF results vary from lens to lens.

6. Taking pictures of Nature’s Movement

Example: Waterflow Picture

Many people prefer capturing an image of peaceful, relaxing, and motionless nature in landscape photography. Capturing of nature movements, for example water flow, cloud movement, and swinging leaves adds zeal to the pictures.

7. Lines and Shapes

Example: Representation of Lines in Tea Garden

Lines and shapes add a strong impression to an image. Also, remember to keep the perspective and vanishing point in mind. Both adds a great sense of depth, which can be appealing to the viewer’s eyes.

8. Change Perspective

Example: Beautiful capture by Mitch Johanson

It is very important to change the viewpoint while taking photos. Even exchanging from a high angle to a low angle gives a totally different effect and mood.

9. Details of Landscape

Example: Panoramic Photo

In Landscape, one should experiment with different types of lenses. If you only have a normal lens, then an alternative can be panoramic photos.

10.  Use of HDR Techniques

Example: HDR Techniques for Landscape Photo

High Dynamic Range techniques for landscape photography are a great alternative when a camera filter is not available. Take numerous images of the same scene with exposures from different angles and combine them. Adobe Photoshop can be used for manipulation of images.

After reading all the above-mentioned tips, it is time to work on these points and to get a professional experience it’s always advisable to join a professional video editing institute. Remember, just gaining knowledge is of no use till the time it is not applied in the real world. The best thing to improvise your landscape photography skills is to practice.

Take your camera and go out to take photos. Enjoy photography with a new angle!

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Challenging Courses for Students that Will Aid Career in Web Designing and Development

Blogs feeds from admec - Fri, 01/27/2017 - 05:38

The web is evolving rapidly. Web designing and Web development have been majorly affected by recent changes in designing and coding techniques. Web designing is the planning and creation of websites. Web development is the coding or programming that enables website functionality, as per the requirements. It mainly deals with the non-design aspect of websites, which includes coding for a particular functionality.

Scope

Web designing and web development courses are professional jobs oriented courses. There are enormous openings available for the students who want to work in this field. Many companies hire web professionals for their web design and development work.

Some of the sectors where web professionals will be required:

  • IT Companies
  • Advertising Agencies
  • Publishing Houses
  • Marketing Firms
  • Institutes
  • Design Studios

Finding right web design and development program

The explosion in various web design and web development courses has put quality education within reach of nearly everyone in India. A variety of courses cater the needs of an individual and chance to learn in a style that helps in absorbing information effectively.

Depending on your career goals, you may want to consider a course that focuses on front-end design or back-end programming. The best way to get a hands-on learning experience is by choosing a web design institute or web development institute that emphasizes more on practical assignments.

One of the most attractive benefits about a diploma or certificate courses in Web design and development is to work on live projects and get trained on latest technologies. ADMEC is one of the best web design and development institute offering several courses to build the skills you need for a successful career.

Web Designing and Development Courses

There are various short term and long term courses that an individual can pursue to become a professional web designer and developer. These courses can vary from 2 months to 18 months. In these courses, students will be learning the basics of web designing, Photoshop, HTML5, CSS3, JavaScript, jQuery, PHP, MySQL, Word press, Joomla, and Magneto.

There are various institutes which offer diploma and certificate web designing and development courses. Individuals can get admission into these courses after completion of their 10+2 examination. ADMEC Multimedia Institute is an ISO 9001: 2015 certified institute offering courses like Web Master Plus, Web Master, Web Premium, Responsive Web Course, Development Courses, HTML5 and CSS3 Course, jQuery Master Course.

After completion of web designing and web development courses, one can work in a company or as a freelancer. Most of the companies nowadays hire a web developer and designers for their web development projects.

Front End Developer Vs. Back End Developer

Front-end Developer

The front-end developer works at the client side focussing on web page design and graphics instead of server-side technologies.

Back-end Developer

It is an individual who is responsible for the backend development that interacts with the server. They specialize in languages like PHP, ASP.Net. Java, Python.

Summary

With the rapid development of online industry, the demand of web design and web development professionals is increasing and this has created a pool of job opportunities for the aspirants in the upcoming days. If you can brush up your technical skills and show your worth in web design and web development industry, then your career prospects are very bright.

The path to success is stay motivated and be ready for the hard work because nothing comes easy in life. Develop the passion for design and coding skills. Enjoy the learning process and constantly update yourself with latest web technologies.

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Post Production Personnel: Roles and Responsibilities

Blogs feeds from admec - Thu, 01/12/2017 - 23:26

Post-production is one of the parts of the film making process. It is included in the making of motion pictures, televisions, and radio programs, videos and audio recordings, photography and digital art. It is the general term used for production stages which occur after the actual end of shooting and recording.

With the growing demand for post-production professionals, it is of utmost importance to gain knowledge in post-production skills and to understand the roles and responsibilities of post-production personnel. There are many professional post production institutes who prepare students for future by providing in-depth technical training.

Roles and Responsibilities of Post Production Personnel

  • The Production Artist is the final stage in a creative design process.
  • The Post Production Artist works with creative teams to execute a creative design.
  • Plans and performs various post-production tasks which comprises of reviewing footage, creation editorial decisions, video transcoding, rough cuts, audio adjustment, color correction, final editing and much more
  • They create commercial art in industries ranging from film to advertising industry to software design.
  • They ensure brand standards crossways color, font, production quality and more.
  • They also do resize, cropping, retouching, changing the layout and eliminate redundancy in the copy.
  • They put the finishing touches on the art establishing and maintaining the product.
  • They use computer graphics and special effects for video post-production in unity with the overall production concepts
  • They compress videos for output; encode media as suitable; makes video products available in a variety of formats including DVDs or streaming media files

Suggested Software Proficiency

The Production Artist needs to be absolutely expert in the tips and tools used in the real world.

Some of the recommended software skill sets needed include:

  • Autodesk Maya offers 3D modeling, animation, simulation, and rendering tools on an extensible production platform

  • Autodesk 3ds Max software offers features like combined modeling, animation, and rendering tools for out-of-the-box productivity

  • Adobe Illustrator for drawing

  • Adobe Photoshop for image editing

  • Adobe After Effects for creating amazing motion graphics and visual effects

  • Adobe Premiere Pro for video editing any type of media in its native format and creating professional productions with brilliant color for film, TV, and web

  • Apple Final Cut Pro for video editing used in post-production

One of the best ways to excel in the field of Post Production is to update with the latest technologies and to join a professional post production institute which also provides special classes and conduct workshops. There are thousands of production houses in different parts of the world, which are in search of fine and skilled professionals to fulfil ever growing demands of the industry.

After gaining an adequate knowledge in post-production applications, an individual can work as a Video Non-linear editor, Visual Effects Supervisor, Compositor, Rotoscopy and Ring Removal artist etc. in prestigious industries giving an edge to their career.

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    Role of Storyboard in Animation Film Making

    Blogs feeds from admec - Fri, 01/06/2017 - 04:35

    Planning is extremely important before making any video for the business, be it a training video, or any short online business video. Creating a storyboard is one of the most important stages of planning a video.

    What is a Storyboard?

    A storyboard is a graphical representation of how and what the video will contain shot wise.

    It consists of a number of squares in a sequence with illustrations or pictures representing each shot, with a description of what is the shot is all about and what will be said in the script during that shot.

    Need of Storyboard

    Creating a storyboard requires extra work in the process of making a video for the business.

    Following are the three reasons why storyboard is important:

    1. Best way to express your vision

    A visual aid makes it much simple to share and explain the vision of video with others.

    With the help of a storyboard, one can demonstrate exactly how different scenes are going to be mapped and what it will look like. This makes it easier for other people to understand your idea.

    1. Makes production much easier

    Storyboard for a video means preparing a plan for video making, including all the shots which will be required, the order in which they will be laid out, and how the visuals will interrelate with the script.

    The storyboard is a starting point around which one can plan the coverage (all the angles one will shoot a scene). This really comes in handy at the time of making a video, as it ensures nobody will forget any scenes and helps to bring all pieces together for the video according to the vision.

    1. Saves time

    While it may take the time to put storyboard together, it will save time in the long run at the time of revisions later. It will help in explaining the vision as well as making the creation process go smoothly.

    Process of Making A Storyboard

    1. Create blank slides

    Example: Template for Storyboarding

    Creating a storyboard will be the first step in which sequence of squares will be drawn on a piece of paper or free printable storyboard templates available online can be downloaded.

    In the above example, think of the squares as the video frame. In every single square, a different shot or scene will take place. Each scene can be sketched by hand or can be created on a computer.

    2. Sketch your story and add your script

    Example: How beautifully Abi Sashi has created “Mickey Mouse” storyboard

    ­After making the template, the next step should be to sketch how each scene will look visually.

    Some important steps are:

    • It is very important to show what is happening in the scenes, which characters are in the scene and how the general framing will look like.
    • Take notes and lines from the script and insert them after scene or illustration describing what is happening in each frame.
    • Your storyboard should look like a comic book, so that readers or clients can get an idea of what exactly will happen in the video.
    • Particulars about various camera angles and movement, transitions between shots and other details can also be added that will be useful during production and post production.

    Storyboarding can seem a long process at first, but it’s an essential part of video making process. Many animation professional institutes involve Storyboarding as the first step in the process of video making. It can help envision the ideas, ensuring what you are suggesting, and it will help the production and editing team to execute the vision while saving time. So, take a paper and a pen and start the process of storyboarding today!

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      Most Useful HTML5 and CSS3 Frameworks for UI Development of Mobile Friendly Websites and Applications

      Blogs feeds from admec - Fri, 12/23/2016 - 01:16

      When a website is designed with a grid based format, media queries and pictures then it is known as responsive design. Responsive designs are getting popular because more than 72% online users love to browse internet from mobile devices. Responsive frameworks are the combination of HTML5, CSS3 and JavaScript, a considerable number of these frameworks are open-source, free to download and rapidly customizable.

      In this blog, we have listed some of the most popular HTML5 and CSS3 frameworks which every individual should know.

      1. Twitter Bootstrap

      It is developed by Twitter. Bootstrap gives developers access to tools that can help build a modern and feature-rich web pages without having to build components and grid styles.

      • It is a common name for every front-end developer. Out of the top 100,000 websites, more than 20%+ rely on Bootstrap as their foundation.

      • Getting started with Bootstrap is very simple, which is why many developers and designers have opted to use Bootstrap as their default HTML5 development framework.

      2. Foundation

      It is managed by ZURB which has ensured continuous development and research in the field of responsive web design and how websites should be built for better design qualities and features. Foundation has become one of the most modern and reliable web development frameworks.

      Foundation stands out with its ability.

      • to deliver high-quality performance for modern devices, and custom application requirements.

      • to build around a range of web development frameworks that can be used to build websites, email templates, as well as a separate framework for building complicated, dynamic and responsive apps which is possible because of an integration with Angular’s base.

      3. UI Kit

      It is a free, lightweight and modular front-end framework. Developed with LESS, UIkit has a well-structured, expandable and maintainable code.

      • It also offers a grid system which is responsive, fluid and nestable.
      • One can build navigation, buttons, modals, dropdown and much more.
      • Its documentation will plays a major role in understanding UIkit.

      4. HTML5 Boilerplate

      HTML5 Boilerplate provides HTML5 ready template that has been optimized to meet the most standard of HTML new features. By using this template, one can create a fast, robust and responsive website which can adapt to any kind of browser, even the old ones like Internet Explorer.

      • It helps in assembling quick and versatile web applications and sites.
      • It conveys superb site execution and freely keep up server arrangement.

      5. Montage Studio

      Montage is a full stack HTML5 structure intended to make single-page applications.

      It uses:

      • time-tried outline examples and programming standards, to effortlessly make a measured structural planning for your ventures.
      • help convey a brilliant client experience.
      • With the use of patterns and principles from the design and software industries, it allows a module-based approach that provides a seamless user experience for application users.

      6. Skeleton

      Skeleton is a lightweight CSS framework which uses a 12-column grid system. Skeleton provides some fundamentals components like button, lists, table, forms which aimed to kick-start your development process.

      • It has been built as a starter framework rather than a framework that can be used to build a fully functional website using complex UI components.
      • It is based on a simple grid-based approach for building pages having a great look and feel.

      7. Bootflat

      It is an open source CSS framework which is built using the powerful Bootstrap 3.

      • It is designed to create a stunning flat web design with faster, easier and less repetitive way.
      • Its UI Kit comes with beautiful PSD user interface pack that can be used for any website, iOS or Android application.

      8. Groundwork

      It is a lightweight, flexible and responsive front-end framework created by Gary Hepting.

      • It is a Responsive HTML5, CSS3 and JavaScript Framework.
      • It is built on top of Sass and Compass.
      • It offers a great grid system which is fluid and nestable.
      • With its unique grid system, one can build any layout which can fit on any screen size.

      9. CreateJS

      CreateJS is a suite of modular libraries and tools that enable rich interactive content on open web technologies via HTML5.

      It has components like

      • HTML5 sound,
      • Object administration and much more.

      The CreateJS Suite is a combination of: EaselJS, SoundJS, TweenJS, PreloadJS, and Zoe.

      10. Pure

      It offers little CSS modules for making the system mainly for mobiles. It has responsive formats for frameworks, tables or menus.

      • It expands on Normalize.css and is ideal for any screen size.
      • Building a web app that works both on desktop and mobile, then Pure from Yahoo should be considered.
      • Pure has much better performance when it comes to mobile devices than Bootstrap. Pure comes as a pure CSS framework only. Build on top of Normalize.css.

      Currently the rise of responsive web design techniques, which facilitate the development of websites that can adapt to various resolutions for different mobile and desktop devices, is leading to the emergence of responsive frameworks. Using any of the above responsive frameworks will be beneficial as per your needs. Frameworks will definitely save a lot of time!

      What are the frameworks which you will suggest? We would love to hear your input on this question and would be more than happy to expand this list of resources to better help developers.

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      Latest After Effect Interview Questions and Answers for 2017

      Blogs feeds from admec - Thu, 12/22/2016 - 02:24

      Adobe After Effects is a digital visual effects, motion graphics, and compositing application developed by Adobe.

      It is mainly used in the post-production process of film making and television production houses. It can also be used for

      • tracking
      • compositing and animation

      It also functions as a very basic non-linear editor, audio editor and media transcoder.

      There is a common problem at the time of facing an interview. Most of the Job seekers stumble through interviews as if the questions asked are not related to their field. The main reason behind it is lack of preparation. To sort out this issue we have prepared a list of latest After Effects Interview Question and Answers which helps you make you ahead of time so you will be ready to answer them with confidence.

      Ques1. Name the file extension for After Effects projects?

      Ans. .aep The file extension for Adobe After effects projects.

      Ques 2. What is the purpose of key frames in After Effects?

      Ans. The purpose of key frames are to:

      • set parameters for audio, motion, visual effects and many other properties for any image, object etc.

      • used for animation purpose, by setting key frames and adobe after effects properties, image can be moved as if it’s a video.

      Ques 3. What is the full form of CTI and how does it function?

      Ans. Full form of CTI is "Current Time Indicator"

      Function of CTI: To control the time line of the footage in the composition panel. With the help of CTI, the footage can be moved forward or backward.

      Ques 4. What is the key used for knowing how much area will cut out from the footage?

      Ans. By pressing apostrophe (!) key on the composition panel, will show the area that will cut out from the footage.

      Ques 5. Explain the function of scale? What are the control keys in the tool bar?

      Ans. Function of Scale:

      • It makes a picture or an object, grow or shrink.
      • Once the picture is selected, a scale menu in the composition panel will appear. Click on the tab in front of the “scale” bar which is known as stop watch, and now the picture is ready to grow or shrink.

      To control the size of the picture, on the right hand side of the “Scale bar” there is a number, for increasing and decreasing. With the help of numbers one can grow and shrink the size of the picture.

      Ques 6. How to delete the previous time frame from the time frame panel?

      Ans. The time frame will be indicated with a yellow dot, by clicking on that yellow button and pressing the delete button, previous time frame will be deleted.

      Ques 7. Explain ‘ease in’ and ‘ease out’ in after effects?

      Ans. Slowing down the speed of moving picture is termed as ‘ease in’. To bring it back to its original speed is known as ‘ease out’.

      Ques 8. What is graph editor?

      Ans. It appears in the corner of the composition panel on the right hand side. Graph editor can help in changing the rotation speed and the degree of rotation.

      Ques 9. What do you understand by motion sketch?

      Ans. Motion Sketch is an important feature in Adobe After Effects which allows to record keyframes for the movement of any layer with mouse in real time. This is reason it is called ‘Motion Sketch’: one can literally sketch the motion of an object in the scene.

      • For motion sketch, click on the window tab in menu bar and select Motion Sketch option from the window bar.
      • Now one can draw the path and make the image move accordingly.

      Ques 10. What is a mask in Adobe After Effects and what is the short key used to select the image?

      Ans. The mask is a technique by which one can select the specific area within the image or picture which needs to be modified while leaving the rest of the image steady

      Short key to select image in mask is Ctrl+T(Windows) and Command+T(Mac).

      Most of the Job Applicants believe in the notion that being called in for an interview is being guaranteed a position. Employers will hire a suitable candidate only on the basis how a candidate performs in a job interview. This is the reason we have prepared above list of After Effect Interview Question and Answers which can help you crack any interview.

      If you have any other question which you want to discuss with us, then feel free to mention it in comments section and we will surely help you by answering it.

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      Latest Internet Marketing Interview Questions and Answers for 2017

      Blogs feeds from admec - Fri, 12/16/2016 - 05:06

      When it comes to interviews for Internet marketing jobs, there are always going to be some specific questions related to Internet marketing that are going to be asked– so we have prepared a list of important questions and answers which can be helpful from interview point of view and prepare them before facing any Internet Marketing Interview.

      Ques1. What is Digital Marketing?

      Ans. It is the process of using various tactics to convert leads into customers. The main objective is to promote brands and increase sales through various digital marketing techniques.

      Ques2. How to categorize in Digital Marketing?

      Ans. The digital marketing/communication can be categorized into two sections:

      Inbound Marketing: This section takes the help of social media, digital content in e-books, webinars or e-newsletter to increase the number of clicks on links and learn more about a company and its services.

      Outbound Marketing: This section includes placing ads, cold-calls, e-mails or reach out potential customers through digital mediums

      Ques3. What is SEO?

      Ans. Search Engine Optimization(SEO) is the process of improving the structure, content and organization of your site, so that the Search engines can index them correctly. It also involves doing promotional activities to boost search engine ranking.

      Ques 4. Explain what is a keyword in digital marketing? How important is it from the point of SEO?

      Ans: “Keyword” is a word that a users enters into a search engine(Google, Bing, yahoo, duck-duck-go, baidu etc.) to search for specific information. For example: Writing “best restaurants in Delhi” is a keyword.

      From PPC and SEO point of view, for better page ranking keywords are very crucial. How and where you have used the keywords will reflect your site ranking.

      Quest 5.Mention what are the key areas where you can use keywords to optimize the site ranking?

      Ans. For better page ranking, keywords should be placed in the following areas

      • Website URL
      • Website Title
      • Meta tag
      • Web page content
      • Keyword density in body text
      • Headlines
      • Alt Tags
      • Image Names
      • Domain Name
      • Anchor Text

      Ques 6. What is PPC (Pay Per Click)? How is Google AdWords related to it?

      Ans. Pay Per Click is a technique used to direct traffic to websites. In this method, advertisers pay to the website owner or host of the website, when the ad is clicked. In other words, it is the amount spent to get an advertisement clicked.

      • Google AdWords is the single most popular PPC advertising system in the world. It works on Pay per click model. This platform also enables the business to create ads that appear on Google search engine.

      Ques7. What is on-page and off page optimization?

      Ans. On-page: what is your website about?

      Off-page: how popular your site is?

      On-page SEO is the act of optimizing different parts of your website that affect the search engine rankings. Factors responsible are:

      1. Title Tags

      Put targeted keywords in the title tag of each page on the website.

      1. Headings (H1)

      Headings are usually the largest words on the page, and because of this reason, search engines give them a little more weight than other things. Target keywords should be placed into the headings of each web page, but make sure to write content accordingly.

      1. Url Structure

      Put keywords into URLs if possible. Don’t change old URLs unless you plan on redirecting your old ones to new ones.

      1. Alt Text For Images

      Any content management system should allow adding "alt text" to all images on the website. This text isn't visible to the visitors. Search engines crawl images in a way, so inserting some relevant keywords in the description of the image will help search engines understand the page's content.

      1. Page Load Speed

      Google wants to help its users find what they are searching for as quickly as possible to provide the best user experience. Therefore, optimizing pages to load faster helps the site rank higher in the search results.

      1. Page Content

      The content on your pages needs to be useful to people. It needs to be easy to read and provide information to the end user. Google has various ways to measure if your content is useful or not.

      1. Internal Linking

      Linking internally to other pages on the website is useful to visitors and it is also useful to search engines.

      Off-page SEO refers to activities outside the boundaries of the web page. The most important are:

      • Link Building

      • Social Media

      • Social bookmarking

      1. Link Building

      Link building is the most popular off-Page SEO method. By directing external links to the website, you are trying to gather as many ‘votes’ to bypass the competitors and rank higher. For example if someone likes an article and references it from his/her website, then it is like telling search engines that this page has good information. This can be achieved through :

      1. Blog Directories

      2. Forum Signatures

      1. Social Media

      Social media is a part of ‘off-site SEO’; it’s also a form of link building. It should be noted that almost all of the links from social media sites (Twitter, Facebook, Google+, LinkedIn) are “no follow” but they have great value.

      1. Social Bookmarking

      Social bookmarking is a good way to get traffic to your website. Web sites like reddit.com, digg.com, stumbleupon.com, scoop.it and delicious.com are used to promote your content.

      Ques8. What is keyword stuffing?

      Ans.

      • Keyword stuffing is the practice of inserting a large number of keywords into Web content and meta tags in order to increase a page's ranking in search results and drive more traffic to the site.
      • Keyword stuffing is considered as an unethical SEO (search engine optimization). The practice is often used to drive traffic to fraudulent or malicious websites.
      • Keyword stuffing in content is known as spamdexing.

      Ques9. What is the difference between black hat and white hat SEO?

      Black hat SEO refers to practices to improve rankings in ways that are not approved by search engines.

      • They go against current search engine guidelines.

      • Site is banned, de-indexed or penalized through lower rankings.

      White hat SEO refers to use of good practices to achieve high search engine rankings.

      • They comply with search engine guidelines.

      • Site lasts for a long time.

      Ques10. List out some of the useful online marketing tools?

      Ans. Some of the useful online marketing tools are

      1. Google Analytics
      2. Google Keyword Planner
      3. Google Webmaster
      4. Digital point keyword tracker
      5. Crazy egg heat maps
      6. Google AdWords
      7. SEO MOZ
      8. XML Sitemap Generator

      The best way to memorize these answers by reading about Internet Marketing and implementing these techniques in the real world. We have just listed some of the important questions in Internet Marketing. In case, you need answers to some additional questions, please add them in the comments section below. We will make sure to help you and answer your queries.

      In order to understand Internet Marketing concepts in depth, it is advisable to join an Institute where practical aspects of Internet Marketing is covered. ADMEC is an ISO 9001:2015 Certified premiere Institute offering many Diploma and Certificate Courses in Internet Marketing, SEO, Google AdWords, Social Media Marketing and much more.

       

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      Why User Experience is Important for Web Designer and Developer?

      Blogs feeds from admec - Mon, 12/12/2016 - 02:04

      As our industry’s technologies and methodologies advances, websites and web applications have become increasingly more complex. What used to be a static medium has progressed into a very rich and interactive experience.

      What is User Experience?

      User experience (UX) is about how a person feels when interfacing with a system. The system can be a website, a web application or desktop software.

      • User experience is how a person feels when interacting with a digital product.
      • UX encompasses a lot of factors that are controllable by designers and developers. These factors include usability, accessibility, performance, design/aesthetics, utility and overall human interaction.
      • It is the experience and connection which a user feels when using a site or product.
      • Usability is a key component of overall user experience.

      Why it is important?

      In terms of design, user experience is just as important as visual identity. It doesn’t matter how your website or application looks like if people don’t know how to interact with it.

      • It is important for certain types of digital products. For example: complex sites or applications, retail sites, small-budget projects and projects that are expected to last a long time.
      • UX is important for complex sites because users must be able to navigate easily though the site and should understand how to use it effectively.
      • Neglecting UX can result in a complicated site that users will not come back to. Developing a rich interaction based experience will result users return to a site.
      • One of the most complex types of sites includes retail or online sales. This kind of sites needs to be well-organized to have clear and easy navigation to use how to make a secure purchase process. This is also true in case of websites that are around for long duration, like retail sites. For example Amazon has worked on same UX principle for years.

      Five Benefits to Adding UX to Design

      • Increased productivity,
      • Increased sales,
      • Reduced training and support costs,
      • Reduced development time and costs,
      • Reduced maintenance costs and increased customer satisfaction.

      Some Good Examples of UI

      1. Apple

      2. Squarespace

      3. EMyth

      4. Fantasy

      5. Bakken & Baeck

      User experience is not something you learn once. It is ever changing and involves a lot of trial and error with every new viewer you encounter. However, it is significant to understand that user experience is a part of everything a company does. Every action taken should have the user experience in mind and it all starts with the design.

      Web designers and developers can offer user experience expertise and thinking in their design strategy is worth more to companies and are in higher demand.

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      7 Famous Graphic Designer’s Portfolio, which offer some fascinating insights

      Blogs feeds from admec - Sun, 12/11/2016 - 01:07

      Graphic design portfolios are an important tool for anyone wanting to showcase their work, list their achievements and influence clients to hire their services. The portfolio websites of some of the famous graphic designers are a great source of inspiration for web design.

      In this blog we will walk through with some inspiring examples. The designs are innovative and inspiring as the designers’ most famous work, and serve as a reminder to visitors of their legendary careers.

      1. Susan Kare

      She is famous for designing the original icons for Macintosh and a huge amount of user interface graphics. Her work speaks for itself, and they make a strong background for this famous icon designer’s portfolio website.

      2. Kate Moross

      She is the director of Studio Moross – and recently named within the three most inspiring graphic designers of the last 20 years by Computer Arts.

      3. Jessica Hische

      She is an illustrator, letterer and typeface designer’s who has been in the news a lot lately with her widely circulated “Should I work for free?” infographic and gorgeous typeface design for the film Moonrise Kingdom. Her portfolio website showcases her client work which can be inspiring for lots of new graphic designers.

      4. Marian Bantjes

      Her portfolio website uses hand-lettering, pattern design and illustrations to showcase her most high profile projects and clients, as well as encourage visitors to buy her book and her art prints.

      5. Stanley Donwood

      He is a graphic designer, artist and writer. He is best known for designing Radiohead’s album cover art and posters since 1994. He won a Grammy in the year 1992 for Best Recording Package, for his exception work on the special edition of Radiohead’s album Amnesiac.

      The ‘Selected Works’ section in his website includes examples of his work, which is completely stunning.

      6. Dan Mather

      He is an independent screen printer and graphic designer. He captures some brilliant color shots on his Tumblr account. He has specialized in water-based hand bench editioning, established a reputation for producing exquisite screen-print with an attention to detail.

      7. Riley Cran

      If you are passionate about packaging design, then make sure to follow US designer Riley Cran. He specializes in identity, packaging and illustration.

      A portfolio website is a virtual necessity if you are looking for a job, seeking freelance work or hunting for creative collaborators. Every graphic designer should have one to inspire others. Hope above list of famous Graphic Designers has inspired some. In case if you know there any other famous designer’s portfolio you feel we should have included, please add it in the comments below!

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      How to create best feature landing page?

      Blogs feeds from admec - Tue, 12/06/2016 - 03:34

      The biggest challenge for any business is convincing prospects to buy and to capture visitor’s information.

      A landing page is a web page different from the main website that has been designed for a single focused objective.

      In online marketing, a landing page, sometimes known as a "lander", or a "destination page", is a single web page which appears in response to clicking on a search engine optimized search result or an online advertisement.

      Landing pages are often linked to social media, email campaigns etc. In order to enhance the effectiveness of the advertisements. The main objective of a landing page is to convert site visitors into sales or leads.

      But making an effective landing page is not an easy job.

      If you are designing landing pages for the very first time, what landing page elements would you need to make it a success? Here is the list:-

      1. Effective Headline

      The headline is the very first thing that visitors will notice and read.

      • It should clearly describes the page/product.
      • Simple to understand
      • Strong enough to show the visitor that they are in the right place.

      For example: Just by reading the reading the heading of iMPACTcompany , it is clear that it’s a branding company providing various marketing techniques which can help in sales figures.

      2. Clean Design with Visuals

      A clean design with plenty of white space keeps the design simple and attracts more visitors. Apart from simple design following things also plays an important role when designing a landing page.

      • Big font will make it easy and compelling for visitors to read and understand what your site is all about.
      • Bullet points will make big blocks of data easy to scan and understand.
      • Videos play a big impact into a small space.
      • Images and graphics that are relevant to a product will be an additional support to the message.

      For Example: Hbloom, a flower delivery service have used a simple design. They have highlighted their process in points to make it visible and easy to understand. Right use of images adding value to the page.

      3. Social Validation

      As humans, we tend to give greater value on things that have been already approved by others. This is one of the reasons for most of the sites will display evidence of such social validation through:

      • A list of customers
      • Press mentions
      • Usage statistics
      • Testimonials

      The best way to start gathering some good evidence of social proof which can be put on the page and keep updating customer reviews, clientele on a regular basis.

      • Keep client logos of the same size and if possible display them in grayscale to minimize clashing colors.

      For Example: Campaign Monitor has used the list of their clients on the landing page to display their social proof and market presence.

      4. Clear Call to Action

      The call to action (CTA) is what you want visitors to do. For example:Shop Now,Sign Up Now,Try It, Contact Us, Apply now,Get Started.

      • Always make it easy and compelling for the visitor to take the desired action.
      • Don’t distract them with too many requests. The best pages will include only one CTA.
      • Choose color, size, and placement of the button wisely.
      • If you have more than one CTAs on the page, de-emphasize others visually compared with the primary CTA.

      For example: UC Davis has used the arrow too on the "Watch the Sample Lesson" CTA at the bottom of the form which makes the CTA stand out from the rest.

      For example: UC Davis has used the arrow too on the "Watch the Sample Lesson" CTA at the bottom of the form which makes the CTA stand out from the rest.

      5. Compatible Layout for different screens

      Different people uses monitors,laptops with different screen resolutions. Landing page should be designed keeping in mind all these factors. It is advisable to keep essential parts of the page – logo, headline, call to action, a supporting visual – in the center top of the screen, with supporting message lower down on the page.

      • Make sure your designer knows which are the most important elements on your page and puts them front and center.
      • Test the web page at different resolutions to make sure that people with different monitor sizes are able to view most important elements.

       

      For Example: – Above picture is the perfect example having an attractive headline, bright CTA and social proof. Even on a smaller screen, the most important elements will be visible.

      A landing page is a place where all your efforts come to execution. This is the place where customers click, people buy, and you make revenue.

      You will create a powerful and high-converting landing page by implementing each of these tips mentioned above. And once you are done, do some testing, The process of creating a landing page is never finished. You will always improve.

      What do you think about some of the absolutely essential elements of a landing page? Share with us in the comments section below.

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